Latinos are the largest ethnic segment in the United States, and since 2000 accounted for over 50% of the overall population growth. The most recent Census data reports Latino population is 45.5 million or 15% of the U.S population. By 2010, the projection is there will be 50 million Latinos in the U.S. Since 1998, Lazos Latinos has provided clients with strategic Hispanic marketing and leadership development that links them to today’s Latinos and grows business. We build leadership brands by embracing, respecting and empowering Latino consumers and employees.